Carmen Barnes
Carmen Barnes
Who we worked with
Carmen Barnes team
What we did
Custom Squarespace website & member area
Check it out
Carmen Barnes
A boutique medical clinic launch a fresh new business model
Carmen Barnes are a boutique, functional medicine clinic, with a personalised approach to medicine.
They believe in a team based approach with a GP-certified physician, nurse and a Naturopath.
They’re revolutionising their whole business model by changing from an appointment based pricing model to a monthly retainer subscription model.
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For the rollout of their new business model Carmen Barnes needed a new site with three goals.
1. A beautiful, easy to use site that portrayed the idea of holistic health and aligned with their brand.
2. A site that communicated their new business model with all the benefits whilst making it easy to signup.
3. A restricted membership area that holds exclusive content plus easy to use forms for prescription refills and booking of appointments.
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The goals for the project were clearly defined with the aim of moving most of their 300+ clients to the new business model.
We needed to design a website fit for purpose.
Our strategy was to create a Squarespace site built on the newest 7.1 platform. We would use the new Membership site tool for the private membership area.
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We created a completely bespoke design with unique colour palette, type system and design templates.
This included a suite of custom code plus a Squarespace membership site integrated with their booking system.
Clients say they love the fresh new design! They have ongoing signups and usage of the membership site.
Complete success!
