Setting website goals and objectives


Whilst most business owners set goals for their business they often forget about their website.


Goals are critical to the success of your site which is important to the growth of your business.
You may be surprised how your website can benefit from some basic goal setting.

Why Are Goals Important to your Website?

Before setting goals for your website, it is important to recognise why they are essential to your site’s success. 4 key benefits of having goals for your site are:

  1. Target audience – Defining goals for your site helps you determine exactly who your target audience is, what their challenges are, and what they see as important.

  2. Crafting effective content – Knowing more about your target audience will help you to develop create effective content that speaks directly to your audience.

  3. Website organisation – Once you know the main goals of your site, you can effectively organise and prioritise your content, guiding visitors to achieve their goals and meet your business objectives.

  4. Success measurement – Clearly defined goals help you to understand how effective your site actually is. Once defined, you can measure whether your site has met, surpassed or underachieved on its goals.

Identify and Prioritize your Website’s Goals

So what are the goals of your website? You probably already have at least a few. Some examples of website goals may be:

  • Make money

  • Educate customers about your business

  • Collect potential customer contact information

Once you’ve identified your goals, it’s time to prioritize them. In this case, we will focus on making money as the goal of our website. What you will often find when selecting a goal is by choosing one large goal, the others are often also addressed.

Achieving your Website’s Goals

The best way to achieve your goal is to start with your end goal (in this case to make money) and work backwards to pinpoint the steps you’ll need to take to reach it.
Here are some possible steps you could take towards your goal of generating more income using your website:

  • Provide compelling content (text, images, video, etc.) that attracts prospects

  • Convince prospects to subscribe to your newsletter

  • Encourage prospects to request a quote

  • Persuade potential customers to use your services

  • Recruit employees (who will earn your business more money)

By prioritising your website’s goal of making money and listing tangible action items, such a large goal becomes less daunting. Additionally, the goals of educating customers and collecting customer contact information are addressed along the way.

Impressive Design isn’t the Goal

We aren’t trying to convince you that an amazingly designed website should be your goal. It sure helps but really, we believe a beautiful, well-organised and professional site should be one of the many steps you take to achieve whatever your website’s ultimate goal may be.


Ready to set some goals and kick off with a refreshed or newly designed website? Contact us today. We’ll help you get started.