Five steps to a kickass website

Want to know the secret to getting your website right? Follow our 5 easy steps from foundation through to design. Simple!



Focus on getting the basics right

Get your goals and strategy in place first then focus on organising and creating the content to meet those goals. Finally, make it look outstanding.


1. Strategy
What do you want to get out of the site? What do your customers want?

2. Scope
Transforms strategy into requirements: What features will the site need to include?

3. Site Structure & User Flow
Gives shape to your scope. How will the pages of your site fit together and behave?

4. Page structure
Makes structure concrete: What pieces on each page will enable people to use the site? Think image galleries, booking forms and more.

5. Visual design
Brings everything together visually: What will the finished product look like?